Treehouse Capital, LLC is a personal investment firm that blends value and growth disciplines to make active investments in both privately-held and publicly-traded technology companies. Treehouse selects companies in which to invest and to add value on the basis of:
  • a proprietary valuation model that blends “value“ and “growth“ investment disciplines and searches for companies that are undervalued relative to the opportunity, team and market dynamics;

  • an intense evaluation of market potential as “addressable“ vs. simply large to determine if a market exists in fact as well as in theory;

  • a profound commitment to the fact that only customer ROI propositions validate technology; and

  • a deep understanding of human capital “operating systems“.
Treehouse typically works by having its founder and managing partner, Robert J. Majteles, invited to be an active and involved board member to help management teams leading companies that fit Treehouse’s investment profile. In addition to earning the appropriate “sweat economics” for taking on these board positions, Treehouse invests its own capital into these companies when time, circumstances, and liquidity permit.

Treehouse attempts to make great investments in great people—regardless of the specific market focus or circumstances of the company being evaluated for investment. Treehouse will consider making investments in early-stage, pre-revenue start-ups; later-stage technology companies that simply require expansion capital, where time alone will be a sufficient catalyst for value recognition; and in companies that require Treehouse to act as the specific catalyst for value creation, where knowing the difference between “stuck“ and “screwed“ situations (and being able to help do some “unsticking“) are vital determinants of investment success.

In every situation that has generated great financial returns for Treehouse and its partners, the defining characteristic of the opportunity has been the blend of having great and honorable entrepreneurs leading a company at the moment when mainstream adoption of a product or a service starts to take place in a meaningful way. Treehouse attempts to find teams it can embrace and extend in an effort to be a part of building a company that defines the business models and execution capabilities required to build long-term success.



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